What is Search Engine Optimization (SEO)?
Search Engine Optimization is the process of making a site show up better in the search engine results pages (SERPs). It consists of two main areas. First is on-site optimization. This consists of all the things you do to optimize your website. This includes things like meta tags, titles, keyword usage in content, header tags, etc. The second area is off-site optimization. Off-site optimization is anything you do out on the rest of the internet like social media and link building.
What is a search engine?
A search engine is a portal on the internet for finding websites that would otherwise be difficult to find. By typing in what’s called a keyword in the search boxes, the search engines filter through millions of sites to locate the most relevant results to what you are searching on.
How do search engines work?
Search engines first “crawl” or “index” sites using what is call robots, or Bots. These robots follow links throughout the web and record information about the site. They then use a complex algorithm that identifies what the page is about. Keywords would then trigger the algorithm to locate and display related websites.
What are keywords?
Keywords are the word or words that a person types into a search engine to bring up results.
What is a keyword phrase?
A keyword phrase is the same as a keywords only with more than one word.
Exactly how does seo work?
SEO works by making website pages relevant to search engines for the most targeted keyword phrases. Once the search engines determine the page of the website is relevant they then rank it in the search results.
Why are SEO services so expensive?
To show up well in search engines takes time and shear man power. There are no short cuts to getting ranked well in search engines. There are tools and methods that make the work easier but these cost money.
Can you guarantee a number #1 position in the search engines?
It is not possible to guarantee a #1 ranking in Google because that ranking is based on what a 3rd party (Google) does. The only thing that can be guaranteed is that all the best SEO practices will be used to help the site attain top rankings.
